Creating a rewarding and enjoyable employee experience in today’s enterprise organization is not easy. Not only do employee experience managers have to contend with typical challenges, such as having to develop and maintain an experience that speaks to employee’s widely varying needs, but they also have to deal with the new socially distant normal. The coronavirus pandemic has dramatically accelerated adoption of digital tools to enhance and inform the employee experience.
The current situation requires managers and organizations to rethink the employee experience, but it’s far more than simply throwing digital tools at the problem. Putting the tools above actual employee needs is a recipe for poor adoption, and worse, annoyed or even disgruntled employees. That’s why it’s important to follow a few key steps before even exploring what technologies are available.
Understand Your Employee’s Needs
First and foremost, it’s essential to have a complete understanding of what your employees actually need. This is both from both a work and personal perspective—i.e. do they have the resources they need in order to perform their jobs, are the digital tools in place helping or hindering their ability to perform, do they have resources to help them deal with challenges in their lives, do they have easy access to information in regards to work, but also benefits, etc.?
Additionally, with so many people working remotely, it’s essential to understand employee’s accessibility needs. For instance, do they have access to a high-speed internet connection? Do they have a hearing or visual disability that affects the digital experience? What is their level of digital literacy?
Develop a Clear Vision for a Digital Employee Experience
Too often, organizations will say they want a digital employee experience and leave it at that. But in order to achieve employee buy-in and adoption, it’s essential to be able to clearly articulate what that digital experience should look and feel like, as well as what the expected outcomes will be. This is about aligning employee needs with organizational objectives. Your organizational vision shouldn’t necessarily focus on how technology will help you overcome today’s problems, but rather should paint a picture of what the future of work looks like.
Create Feedback Loops
One of the amazing things about digital technology is the amount of data it generates, which then can be used to refine experiences. In this sense, a digital employee experience is no different from, say, an e-commerce checkout process in that you can gather feedback in the form of clicks and downloads; e.g. what are employees looking at and what are they engaging with. However, you can also collect other types of data that can inform your employee experience, such as employee sentiment. This can be collected in traditional ways—employee surveys and online focus groups—but you can also use software to analyze sentiment based on discussions in online employee forums. Whatever tools you choose to use, it’s essential to keep your finger on the pulse of what employees are thinking and feeling, while also providing them with a platform to express themselves and feel heard.
If you’re looking to develop a strong digital experience for your employees, Zenvoy can help. Our digital community building tools can support employee engagement goals, while also providing you with the data you need to build a sustainable and appealing employee experience. Contact us to set up a demo.