Networking

Why I Have (almost) Stopped going to Networking Events

Leo Gestetner

Author: Leo Gestetner

Heads up Zenvoy and strategic planning. A Worcester Polytechnic Institute alum, Leo has set up and managed companies for the past 30 years. Loves family life, running and travel. Other posts by Leo Gestetner

How many times have you found yourself sitting in a dark corner of a vast amount of people, just wanting to be heard? You’re probably not alone. The last networking event I attended had me sitting huddled up in a corner next to some CEO and the pretty associate he was trying to get tipsy enough to score her…ahem…business card?
Ok, maybe I’m painting a somewhat somber and aberrant experience when it comes to networking events. Sure, I’ve been to many and some are better than others. But for the most part, I’m that person stuck in a room full of noise trying to pitch my latest idea/service/business model to the nearest sucker in a vain attempt to get the “sure, I’ll call you request” at the end of the night and then I’m left checking my phone every 10 minutes for the next week like I’m waiting for a Tinder date.

 

It’s just that in most cases, they’re clumsy, and overcrowded and the air is always just that little bit too stuffy.

 

By the way, I’m in no way a stranger to the networking scene. I don’t shy away and I’m not one to be easily intimidated. So it’s not like I’m not trying. I’m never too scared to approach anybody at these events. It’s just that in most cases, they’re clumsy, and overcrowded and the air is always just that little bit too stuffy. As a busy professional, I need to be using my time wisely. Even if you only went to one networking event per week and stayed for say an average of 3 hours at each event that would equate to over 150 hours in a year or 4 full time work weeks. That’s basically all of your holiday leave rolled into making connections that either don’t eventuate or never even happen in the first place. And that’s just an average estimate. I’ve heard of people attending up to 4 events per week! That would make it over 600 hours a year or over 16 full time work weeks! SIXTEEN! Honestly, there’s a lot of other things I’d rather be doing with my time. I could finally take up golf. Or learn French. Or learn how to pole dance. Just saying. It’s a great way to exercise…

 

Networking Waste of Time

 

Let’s face it – the current method of networking events is tedious, unreliable and expensive. And you burn out real fast. But it doesn’t have to be that way. There HAS to be a better way right? Instead of working harder, the classic phrase tells us to work smarter. That’s when Zenvoy was born. Out of the midst of our frustration and well, loathing, of traditional networking events, we decided that professionals needed a change. Zenvoy makes it possible for users to actually receive valuable business introductions on their schedule. We believe that all great networks evolve from a single introduction.

Zenvoy isn’t Linkedin® (not that Linkedin® is bad). Zenvoy networking requires no searching, connecting or mass emailing. Zenvoy is about arranging amazing one-on-one peer introductions for you, your employees, members or attendees. At Zenvoy we believe networking should be easy and shouldn’t consume all of your time. Let us know what you think in the comments below.

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